The global anti-aging market for anti-wrinkle products is on the rise. Forecast to grow from $8,400.0 Mn in 2018, the market is expected to reach $13,940.3 Mn with a CAGR of 6.0% by the end of 2027.

What’s fueling growth? An increasing level of consumer awareness is a major driver, and a growing consciousness regarding the signs of aging among young and middle-aged consumers.

Key motivators for spending include a rising geriatric population and an increase in spending on cosmetic products aimed at reducing fine lines and wrinkles.

There is also a factor that may inhibit growth—an increase in the visible side effects of prolonged use of anti-wrinkle cosmetics products.

Popular Types of Anti-Aging Products & Ingredients

Anti-aging products include creams, serums, and gels, among others. The creams segment dominated the global anti-aging market for anti-wrinkle products in recent years and the same is expected to lead the industry in coming years.

By product category, the facial care treatment and body care treatment products are on the rise.

As far as ingredients—hyaluronic acids, retinoid, and alpha hydroxyl acids, are most in demand, among others.

A Look at Key Regions & Distribution Channels for Anti-Wrinkle Products

Key regions where the anti-aging market are predicted to grow include just about all major markets, such as North America, Europe, Latin America, the Middle East, and Asia Pacific. Geographically, the North America region has accounted for the largest share.

An increase in concerns regarding the potential harm caused by pollution on the skin is further contributing to growth. In addition to NA, Europe expected to witness significant growth. The demand for anti-wrinkle products in Europe is driven by an increasing availability of various types of cosmetics, an increasing awareness regarding preventive skin care, and affordable prices.

Distribution channels for products in the global anti-aging market for anti-wrinkle products include stores, pharmacies, and online stores, among others.
The online stores segment is likely to develop at a stellar rate in the in coming years. This is due to a rising number of online stores, as well as a rising consumer preference for shopping online.

Major Players

Some of the major and leading players within the global anti-aging market for anti-wrinkle products include Johnson & Johnson, Shiseido Company, Ltd., L’Oréal Paris, Beiersdorf, Procter & Gamble, PHYTOMER, Unilever PLC, ZO Skin Health, Inc., and The Estee Lauder Companies, among others.

Manufacturers are adopting various expansion strategies, including mergers and acquisitions in order to capture a larger geographical region. 

Photo by Anna Shvets from Pexels